Straightforwardly: some links on this desk are affiliate links, and we may earn a commission if you click through and sign up with an operator. This page says exactly what that does and doesn’t change.
What commission buys
Nothing in our editorial content. Commission doesn’t buy a better mention, a higher position in an article, or silence about something we’d otherwise say. A piece about how review scores get built is written the same way whether or not any link in it happens to be an affiliate link.
What commission doesn’t buy
We don’t publish our own star ratings of operators here, so there’s no rating to inflate in the first place. If we ever do reference a specific operator by name, that reference is fact-checkable independently of whether we’re paid for the click.
How to tell
Where a link in our content leads to a gambling operator, treat it as a potential affiliate link by default — we’re saying so here rather than marking every single instance individually in the text, which tends to get skipped over anyway.
Why we do it this way
Running an affiliate desk honestly means being upfront that the business model exists, then keeping it separate from the actual analysis. If those two things ever conflicted on this desk, the honest move would be to say so — not to quietly adjust the content instead.